Critical Research Journal

Posts tagged with contextual-research

1. Thinking differently about ‘Think Different’

   2022-04-08 10:47:00 UTC

   Whilst I was student, Apple continued as a source of inspiration for me both in their development of the macintosh computer and also with the breakthrough ‘counter-culture’ marketing that launched it.  One of their most memorable campaigns used a series of black and white portraits of creative geniuses whose thinking…

---

2. The rhetoric of the image

   2022-03-17 03:33:07 UTC

   Fig.1 It has been interesting to reflect on a series of ads i created a few years ago. For Levis’, I created a campaign to promote their red tab line of jeans (Fig.1).  The concept was quite simple: Levi’s RedTab jeans are so comfortable and durable you’ll never want to…

---

3. Reading photographs

   2022-03-14 06:55:50 UTC

   Left: Steve McCurry 1985. Afghan Girl. Right: Jodi Bieber 2009. Bibi Aisha. When ‘reading’ these two examples of different Afghan women who are of a similar age we should take into account the stare, not just that of the two women in the photographs but that of ourselves, what…

---

4. Earth, mind and foot

   2022-02-12 09:05:27 UTC

   Robert Davies 2011. Madrid, Spain. I was fascinated to learn about Pyschogeography during this week’s presentation on Methods and Meaning. I identified immediately with the photographers referenced and their methods. In 1955, Guy Debord defined Pyschogeography as “the study of the precise laws and specific effects of the geographical environment,…

---

5. Methods and meaning

   2022-02-11 04:32:45 UTC

   Bruce Gilden 1984. New York City. I was interested to learn more about Bruce Gildern’s body of work as I have a strong interest in his unique and instantly recognisable style and the method in which he creates it. His work brings to mind Robert Capa’s now famous quote—“If your…

---